Anton Penev is the Director of Visit Sofia (Sofia Tourism Administration), where he leads key initiatives aimed at positioning Sofia as an attractive, competitive, and welcoming tourist destination for both domestic and international visitors.

He is an established tourism professional with over 15 years of experience in destination branding, strategic communications, and project management within the tourism and events industry. Anton holds a Bachelor’s degree in Tourism and a Master’s degree in Regional Development, combining strong academic background with extensive practical expertise.

His professional career includes key positions in the tourism and public sectors, focusing on destination management, brand development, marketing and communications, and event organization.