Georgiana Mihailovici is CMO & Business Strategy Lead at THECON and a senior representative of OpenHub Creative Cluster. With professional experience in marketing since 2008, she specializes in building integrated marketing, engagement, and growth strategies for brands, events, and organizations, with a strong focus on audience experience, participation, and measurable results.

At THECON, Georgiana works closely with event organizers, companies, and creative teams to design strategic frameworks that combine branding, technology, and experiential marketing, transforming live and hybrid events into interactive, data-driven experiences. In parallel, she is actively involved in European Cultural and Creative Industries initiatives, and serves as Vice President of the CR.EU MetaCluster, contributing to cluster development, policy dialogue, and cross-border collaboration. At Expo Event Industry, her intervention focuses on gamification as a technology layer for events, supported by applied case studies demonstrating the shift from passive attendance to measurable engagement.