Ivaylo Kozhuharov is a hospitality professional with 20+ years of industry experience, including over 12 years as CEO and General Manager of leading resort and city hotels, some of them operating under international brands. His expertise spans hotel operations, business growth, and the development and repositioning of hospitality assets.

As CEO at Hotel Experts, Ivaylo advises investors and hotel owners on business development, operational management, revenue optimisation, and marketing, supporting the creation of sustainable and profitable growth models while elevating service standards and driving innovation. He is also a long-term partner of TouchMenu, an innovative hospitality technology platform that digitalises the guest journey and optimises hotel operations. TouchMenu currently operates in 7 countries and serves over 1.5 million guests annually, supporting increased revenues, operational efficiency, and enhanced guest experience.

In addition, Ivaylo is an Associate Director at PKF Hospitality Group, a leading international advisory organisation with more than 100 hospitality experts across 21 offices in 15 countries, providing integrated expertise in real estate, finance, strategy, and operational management.