An entrepreneurial expert with over 20 years of professional experience in tourism, marketing, and advertising. A PhD candidate at Sofia University “St. Kliment Ohridski” and a graduate of a prestigious Swiss university, part of the Swiss Education Group — a global leader in hospitality and tourism education.

Founder and active contributor to numerous initiatives focused on the strategic development and sustainable growth of the tourism industry. Possesses strong expertise in the creation, optimization, and management of hotel projects, both branded and independent, as well as in budget management and the development of long-term corporate policies and strategies.

Over the past decade, she has been closely involved with the Bulgarian Convention Bureau project, working toward positioning Bulgaria as a competitive destination for event and congress tourism and fostering greater unity and collaboration within the tourism sector.