Plamena Bobeva is a finance and management professional with 15+ years of experience, including 10 years in senior financial leadership roles. She combines strong financial expertise with hands-on involvement in hospitality digitalisation, working closely with product and commercial teams to support smarter operations, revenue optimisation, and technology-enabled guest experiences.

Over the past five years, she has been actively engaged in developing and scaling digital solutions for hotels and hospitality businesses, bridging financial strategy with practical, technology-driven execution.