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Introduction

Driven by purpose, powered by professionals – learn why EEI 2027 is the go-to event for Bulgaria’s MICE industry.

Introduction

About The Event .

EEI 2027 is not just another industry event - it is the platform the Bulgarian meetings and events sector is now rallying around. Following a successful first edition, EXPO EVENT INDUSTRY has established itself as the national meeting point for the industry, bringing together professionals, venues, suppliers, destinations and institutions. Initiated by the Bulgarian Convention Bureau (Bulgarian CVB) in collaboration with key partners, the event continues to grow in scale and relevance. EEI 2027 builds on this momentum to further strengthen the sector and open it to regional and international dialogue. This is where the industry meets to connect, collaborate and move forward together.
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Why Attend?

If you are part of the meetings and events industry in Bulgaria — or working with it — this is where you need to be.

EEI 2026 proved the industry is ready to come together; EEI 2027 is where that momentum continues.

Missing it means missing the key conversations, connections and direction the sector is taking.

Discover new partners, services and solutions within a dynamic exhibition environment.s missing the key conversations, connections and direction the sector is taking.

Gain insights through a comprehensive two-day programme of sessions, panels and presentations.

Connect through dedicated networking opportunities, including informal and structured formats.

Stay visible, relevant and engaged in a fast-evolving industry.

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Why Exhibit??

Present your services directly to decision-makers, buyers, organisers and partners.

Position your organisation and brand at the centre of the Bulgarian meetings and events ecosystem.

Be part of a focused business environment where real conversations and collaborations begin.

Benefit from visibility across the programme, event communications and onsite branding.

Showcase innovations, strengthen relationships and access new market opportunities.

Engage with a highly targeted audience actively seeking solutions and partnerships.

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Why Partner?

Be recognised as a key supporter of the Bulgarian meetings and events industry.

Position your organisation and brand alongside leading public and private stakeholders.

Strengthen your network and visibility within a growing and evolving ecosystem.

Contribute to shaping the future direction of the sector.

Align with a national platform that reflects the ambition and development of the industry.

Engage meaningfully with a professional community and reinforce your leadership position.

For Visitors .

Join Bulgaria’s only professional platform for the meetings and events industry – where organisers, suppliers, destinations, and professionals gather to connect, learn, and shape the future of events.

Opportunities For Other Cities And Destinations .

EEI 2026 is national in scope, with a special focus on including regional destinations. Cities from across Bulgaria are invited to participate with a dedicated destination stand – presenting their key stakeholders, unique infrastructure, and local events ecosystem.

This visibility offers unmatched networking and positioning opportunities for regions aiming to grow their presence in the meetings industry.

Sofia Event Center – SEC

The Venue .

A unique multifunctional hall with a capacity of 1400 seated and 2000 standing places.

SEC is suitable for all kinds of events – conferences, gala dinners and awards, ceremonies, fashion shows, chamber concerts, exhibitions, the launch of new products, weddings, political events, TV, and many others. The ability to divide the hall into smaller parts, its perfect sound, and versatility contribute to the high quality of the project. SEC is fully equipped according to the latest trends in audio and visual technologies.