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Introduction

Driven by purpose, powered by professionals – learn why EEI 2026 is the go-to event for Bulgaria’s MICE industry.

Introduction

About The Event .

EEI 2026 is not just another industry event. It is the gathering that the meetings and event industry in Bulgaria has long awaited. Organised by the Bulgarian Convention Bureau (Bulgarian CVB), and co-organised with Visit Sofia (Sofia Tourism Administration) as destination partner, this national platform is designed to unite, empower, and catalyse change across the event industry landscape in Bulgaria and beyond.
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Why Attend?

Meet key players and stakeholders from across the Bulgarian and regional meetings and events industry.

Join thematic tracks tailored for various audiences: organisers, destinations, technology providers, venues, and more.

Discover new suppliers, services, and tools in the exhibition area.

Network, learn, and position yourself in the only professional and unified industry platform.

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Why Exhibit??

Present your services directly to buyers, organisers, and partners.

Position your brand within the national and regional ecosystem.

Benefit from visibility through the official programme, printed materials, and online presence.

Showcase your innovations, meet existing clients, and build new collaborations.

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Why Partner?

Be recognised as a key supporter of Bulgaria’s meetings industry.

Strengthen your network and position your institution or business as a thought leader.

Contribute to shaping the future of the industry alongside public and private stakeholders.

For Visitors .

Join Bulgaria’s only professional platform for the meetings and events industry – where organisers, suppliers, destinations, and professionals gather to connect, learn, and shape the future of events.

Opportunities For Other Cities And Destinations .

EEI 2026 is national in scope, with a special focus on including regional destinations. Cities from across Bulgaria are invited to participate with a dedicated destination stand – presenting their key stakeholders, unique infrastructure, and local events ecosystem.

This visibility offers unmatched networking and positioning opportunities for regions aiming to grow their presence in the meetings industry.

Conference Programme Highlights .

The conference programme includes multiple tracks and session formats:

Opening session: The Future of the Meetings Industry in Bulgaria – institutional, business, and regional perspectives.

Exchange Forum: Destinations and DMCs – positioning, cooperation, and client expectations.

Roundtables: Hybrid meetings, tech and innovation, sustainable and inclusive events.

Interactive Pitches: Venues and service providers showcase their value proposition.

Inspiration Stage: International keynotes and success stories from across Europe.

Get Ticket Now .

Special Price For Speakers & Visitors

Accommodation .

Information about hotel accommodation for event participants.

Metropolitan Hotel Sofia

Grand Hotel Millennium Sofia

Sofia Event Center – SEC

The Venue .

A unique multifunctional hall with a capacity of 1400 seated and 2000 standing places.

SEC is suitable for all kinds of events – conferences, gala dinners and awards, ceremonies, fashion shows, chamber concerts, exhibitions, the launch of new products, weddings, political events, TV, and many others. The ability to divide the hall into smaller parts, its perfect sound, and versatility contribute to the high quality of the project. SEC is fully equipped according to the latest trends in audio and visual technologies.