Alexei Lazarov

Alexei Lazarov is a co-founder of Visibilio – a company that connects businesses with their customers through tier-one content that converts stories into revenue.

Visibilio builds AI agents for content management that connect into various workflows – from establishing a strong online presence, through authority building and thought leadership, to content-driven go-to-market strategies across company websites, social media, newsletters, and Viber/WhatsApp groups. The company believes that the way people consume information is changing fundamentally – and that in the coming years, it will be critical for businesses to think like publishers: creating consistent, meaningful content and building their own audiences, rather than relying on rented ones from major platforms.

Previously, Alex served as Editor-in-Chief of Capital (2014–2024) – Bulgaria’s most influential business publication. Under his leadership, over 515 issues of the weekly were published, while the outlet also established itself as a leading digital media brand, successfully adapting to evolving technologies and changing consumer habits in the news industry. His career at Capital began in 1996, progressing through every editorial role – from reporter to editor-in-chief. Nearly three decades in journalism gave him a deep understanding of what makes content truly impactful – knowledge he now applies to developing AI tools for business communication.