Desislava Simeonova is the Managing Director of Liberty Tourism Group Bulgaria, part of the global Liberty International Tourism Group. She leads the development and delivery of corporate events, MICE programs, and international business forums, with a strong focus on quality, operational excellence, and long-term partnerships. Combining deep local market expertise with global MICE standards, she actively contributes to positioning Bulgaria as a reliable and competitive event destination.

At EEI 2026, she will address how to build sustainable event formats and successful collaboration models between international networks and local DMCs.