Visitors prices
Visitor Pass .
The registration gives a full access to the EXPO Zone, the complete two-day conference programme, and the official networking cocktail on 27 January 2026.
*All rates are shown in euro. Payments made before 31 December 2025 will be processed in Bulgarian lev at the fixed exchange rate of 1.95583. From 1 January onwards, all payments will be made directly in euro.
The only national platform dedicated to the meetings and events ecosystem.
Whether you’re creating events, supporting them, or just entering the industry – this is where the conversation starts and partnerships grow.
Expo Event Industry 2026 is more than an expo – it is the only business-led and professionally coordinated platform that brings together Bulgaria’s full MICE (Meetings, Incentives, Conferences, and Exhibitions) community under one roof.
Who is this for ?
If your work touches any aspect of creating, delivering, servicing, or supporting events, this is the place for you. Including:
- Corporate & association professionals managing internal or external events;
- PR, marketing & communications professionals responsible for campaigns, brand activations, and conferences;
- Agencies in the field of events, travel, and destination services;
- Venues, tech providers, and service suppliers looking to connect with decision-makers;
- Students in tourism, hospitality, or events who are seeking inspiration and new pathways.
Why Visit ?
- Discover what Bulgaria and its cities offer as modern and competitive event destinations;
- Learn about new trends: overall planning and delivery, sustainable planning, and tech integration;
- Get face-to-face access to national and international experts, institutions, and buyers;
- Build your network and position yourself in the only unified professional industry platform;
- Gain insights from engaging sessions, showcases, and formats designed for real-life application.
What You’ll Experience ?
- A 2-day expo area showcasing the entire MICE value chain;
- A strong conference programme, with dedicated tracks;
- Organisers: corporate, agency, association planners;
- Destinations & institutions;
- Venues & suppliers;
- Next-gen talent: education, innovation, careers;
- Hands-on sessions, tech demos, destination showcases, and trend briefings;
- Local and international participation, with regional stakeholders and global insights.

Coming from another city or country ?
- Explore the Bulgarian ecosystem in one place.
- Key cities like Varna, Plovdiv, Burgas, and others will host destination stands, bringing together their most relevant stakeholders – ready to meet, share, and collaborate.
A chance to:
- Present your destination, venue, or services.
- Connect with national and international buyers.
- Gain visibility and discover Bulgaria as an event destination.